Fashion Designer Anita Dongre opens the new flagship store “Grassroot” in New York

Having received so much love and appreciation for Grassroot, we are super thrilled to announce that Anita Dongre has now launched her first flagship store in the the city of dreams – New York.

The new store will house the sustainable luxury brand Grassroot, Anita Dongre bridal couture, menswear as well as Anita Dongre pret all under one roof. The beautiful space is located at the iconic 473 West Broadway, a pre-war building dating back to the 1900s, in the heart of New York’s most vibrant shopping thoroughfare. The store occupies three storeys and spans over 4,500 square feet. The lower level is dedicated to menswear as well Anita Dongre pret and features dark grey floors and traditional Indian tile-framed mirrors. The ground level is dedicated to Grassroot, and features natural wood floors and fixtures with brass hardware. The top most level is dedicated to her bridal, ready-to-wear and fine jewelry collections. The interiors of each section are carefully curated creating a holistic experience.

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The Grassroot space, truly emotes the brand’s philosophy – revive, sustain & empower. The décor is accented by elements in rose gold, cork and sustainable sourced wood. Every detail is special in this section, from custom-made racks that give a nod to the humble shuttle which is used to hand weave fabric and dreamy wall panels of handwoven chanderi and handspun cotton that narrate the journey of the brand. A unique feature in the new interiors is the ceiling that has reels running across with suspended installations of garments, allowing a three-dimensional view of the pieces.

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The Anita Dongre bridal, pret and menswear sections on the other hand, seek to recreate spatial patterns of the architecture of Rajasthan, a region that influences Anita’s work significantly, transporting us to the bygone era and regal splendour of a stately Haveli, spread across two floors. Much like old Indian homes, the rooms of the store meander into one another without any formal delineation—a progression of spaces akin to a home, with many rooms and passages intermingling. The space takes shape with the various architectural elements that define Rajasthan – arches, jallis, nooks & corners, niches & alcoves.

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Simple classic hand-crafted furniture with inlay and white metal are inter-spaced with bespoke colonial furniture upholstered in custom designed embroidered fabrics, lending an ambiance of quiet luxury and elegance.

Sharing her thoughts, Anita says, “I’ve always loved the multicultural vibe of New York City and I’m extremely excited to take Indian Bridal couture to New York. Earlier brides had to travel to India, in order to visit my store. Now, with the launch of a more easily accessible store the bride, groom and their family can enjoy the luxury and experience with bespoke services at the flagship Anita Dongre store. I also feel a sense of pride in taking Indian fashion to the city of dreams – New York.”

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The launch was co-hosted by her dear friend Fern Mallis. Kelly Rutherford, Courtney Sharma, Monica Dogra, Bibhu Mohapatra, Babi Ahluwalia, Suhel Seth, Diva Dhawan, Rasika Navare, Maria Che, Elizabeth Zayas, Megan Brody and Ashika Pratt were some of the guests who joined in the celebrations.

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Designer gifts for Sonam Kapoor’s wedding guests

The #everydayphenomenal wedding of Sonam Kapoor and Anand Ahuja has got the entire country hooked to their phone to get some inside scoop of the festivities.

For their Mehendi ceremony, the charming couple picked beautiful juttis from Fizzy Goblet as favours for their guests. Sticking to the theme of white and gold, the brand created a special design of their signature juttis named ‘Aisha’ which are handcrafted with mirror and sequin work. The back and lining of the juttis are made of leather with double cushioning for comfort to dance the night away.

Fashion Designer “Divya Sheth” a master of Indian Avant-Garde

Divya Sheth is a studio producing pieces of wearable art with a distinct flavour of avant- garde. Patrons would be made aware of the beauty, story and ideology of the garments they would be investing into. They would want to continue to work extensively in an ethical and sustainable environment where the weavers, craftsmen, tailors and patrons are in sync with the concept of the brand and are conscious of it’s benefits to them and society. In the longer run, the label envisions a once a year collection that is strongly based on a concept and remains true to it and not to cyclical trends & forecasts. Divya has several prestigious awards in her kitty. She has won “Elle Graduates 2018” award in Modern Indian Wear category & also “Gen Next” at Lakme Fashion Week 2014. Divya is one of the most sought after designer among Bollywood celebs as well. Lets know more about the designer & her love for fashion.

Your Name : Divya Sheth

Label : DIVYA SHETH

Where is your store located : We are soon opening a store in Kolkata 

Follow/Buy/Query : Instagram  Facebook  Website

Describe your label with its Signature style : Its art inspired and artisanal fashion label. Natural dyes’ colour palette, amalgam of Indian textiles is prominent in my collections.

Who are your real customers : My real customers are environmentally conscious, bold, bored of bling, interested in organic, art inspired, and evolved consumers who buy to feel not just flaunt.

What inspires you in design : Books, museums, art fairs, travel, history, movies, meetings with my clients and current environmental issues all have a part to play.

Style Icon : HRH Maharani Gayatri Devi Ji and Emma Watson 

Best Fashion Memory : Still to carve out my best fashion memory, but the journey so far has been etched as a beautiful one.

Piece of fashion you wish you have introduced in this world : We’re working on a range of “KURMONO’S” that are a trance between the Indian kurta and Japanese kimonos. 

Your Favorite Shopping Place : Internet, flea markets in London and Kyoto, Japan. I buy very less, I mostly make what I need.

Your favorite Brands / Designers and why : Junya Watanabe, Comme des Garçons, Stella McCartney, Anamika Khanna and Sabyasachi for their individual style, experimentation, and love of art and detail.

Which celebrity or person would you love to design someday : Mr. Narendra Modi, Oprah and Michelle Obama.

Favourite style from a movie : Movies do inspire, Marilyn Monroe in Seven year itch is unforgettable.

Colors you can die for : Indigo

Fashion Tips for others : Fashion is very personal. 

“One of a kind” Jewellery by Designer “Lara Morakhia”

With a strong aesthetic and deep love for all things old, Lara launched a jewellery line which uses her creative vocabulary to mix and match somewhat familiar elements in an unfamiliar way. Pieces of vintage silver and antique jewellery are upcycled and re-imagined with the use of precious stones and turned into wearable art – that one can weave into any style of dressing whether Indian, western or indo-western making each of her pieces one of a kind.

Your Name : Lara Morakhia

Label : Lara Morakhia

Where is your store located?

LARA MORAKHIA
STUDIO ADDRESS
706 Raheja Centre
Free Press Journal Marg
214 Nariman Point
Mumbai 400 021

Online storewww.laram.in

Follow/Query/Buy : Instagram Facebook

Describe your label with its Signature style : One of a kind, where each and every finished piece of jewellery is a single one. Bold in design and hand crafted to preserve it’s authentic and antique style. Reinventing the old to be more relevant in today’s age with no fear of merging cultures, metals and tribal elements, quirky but still impeccable infusing inspiration from cross continental travel. Uniqueness of design as each piece is an expression of creativity and wearable art. A kaleidoscope of antique jadtar, gold beads,  pearl and vintage  silver seamlessly fused  and hand made to reinvent into a ‘ONE OF  A KIND’ earrings, rings, neckpieces and kadas. Some strung in leather or tied over african masai bead and bone and set with vilandi diamonds, emeralds and rubies.

Our main signature style is antique jadau gold and silver set together mixing these two metals in their original forms.

Who are your real customers : Someone who values antiques and preserving the past in wearable art forms, who wants to stand out with a one of a kind designed piece of jewellery, who appreciates art. Women who are not afraid to try new designs and concepts and materials in jewellery.  Someone who is not afraid to try to be different -that’s why my pieces are one of a kind.

                                                                                     What inspires you in design : Imagination – The past and the glamorous stars of yesteryears, the memories of how the royal dressed and wore jewellery. The way they layered jewellery over the outfits and turbans. Only maximalism showing culture history and adventure, in the same way I put layer over layer in each and every jewellery piece with silver and gold. I am inspired from cross continental travel ,walking up and down the streets of manhattan – my second home, enchanted junk shops, temples, tanjore paintings, museums.

Style Icon : Iris Van Apfel

Best Fashion Memory : My mother – stunning on stage wearing close toe kitten heels in the 60’s with sheer net and embroidered chiffon saris and long hair till her knees but braided in a bun with mogra flowers in her hair.

Piece of fashion you wish you have introduced in this world : Attitude – fashion is cyclical. It’s always been there someone just reinvents it. Attitude is the way you carry fashion and make it your own.

Your Favorite Shopping Place : Antique and vintage shops – amman jordan for fabulous bedouin silver, Rajasthan, Burma, Bhutan and Africa. Shopping for me is not limited to any borders.

Your favorite Brands / Designers and why : I don’t have favorite right now as it’s a mix of bling or minimalism and torn clothing and the market caters only to the younger generation which shows lack of history and soul.

I recreate my own look from antique and vintage clothing that I have sourced and create my look with my own brand label jewellery with which I accessories the outfit.

Which celebrity or person would you love to design someday : Everyone who wears my jewellery is my celebrity but a person who is happy and adventurous with confidence is the women I would design for a person who makes the day count as you only live once.

Favourite style from a movie : Mirch masala set in rural Gujarat (memories of my home town of patan) – tribal, colorful, vibrant against the barren dry desert sand. Women who fights the oppression and shows women power and the individuality.

Colors you can die for : Silver and Gold 

Fashion Tips for others : No rules. You must know yourself. Style is your own uniqueness. If you’re not comfortable with it, no matter how marvellous the outfit is you will not be able to carry the look. Take a chance, why should you look like everyone else. Invest in interesting accessories.

The most creative collection & fashion show at India Runway Week Season 10

India Runway Week Season 10 happened recently at Delhi’s DLF Place started from 20th April 2018 to 22nd April. Among all the designers, we found the best collection & most interesting fashion show is of young designer Sunidhi Goradia. She mainly presented Indo-Western Sarees with sexy blouses. Sunidhi played with shiny fabrics, fringes, layers & ruffles. The music for the show was apt and showing the mood of the collection perfectly.

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Meet designer duo Saaksha & Kinni : Bollywood Celebs favourite Designers

Saaksha & Kinni is their vision, their expression and their ode to tradition. The label is just two years old and was built around an emphasis to create impactful and comfortable occasion wear. With over eight years of experience in designing embroidery swatches in house for leading brands such as Balmain, Ellie Saab, & Armani, they decided to translate their embroideries into their own garments.

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All the while keeping on mind their tradition and roots in India – Their bold prints, metal and stone embroidery techniques and their love of Indian fabrics like chanderi. Their aim is to take their luxe-boho garments to the greater audience, all the while representing India and staying true to their heritage yet keeping in mind the needs of the modern global woman. Lets know more about

Sonam kapoor fashion

Your Name : Saaksha Bhatt

Label :Saaksha & Kinni

Where is your store located : We presently don’t have a store.

Follow / Query : Instagram  Twitter  Facebook

Describe your label with its Signature style : Impactful and comfortable occasional wear with signature badla – metal and thread embroideryE5A14933-C754-4EC1-8502-37AFF619C0F3

Who are your real customers: Empowered women who are not afraid to stand out from the crowd.

What inspires you in design : Real women, nature and the ability to create magic that stems from a single paper and pen.

Style Icon : Iris Apfel

Best Fashion Memory : Jennifer Lopez in Versace at the Grammy Awards 2000.

Piece of fashion you wish you have introduced in this world: The 1926 Coco Chanel little black dress.D284749F-5525-4EF5-A3D4-BF011F4D7710Your Favorite Shopping Place : Chanel store in any city.

Your favorite Brands / Designers and why: Dries Van Notes – his visionary ability to mix bold prints and yet retain elegance is unmatched.Which celebrity or person would you love to design someday : Kate Middleton

Favourite style from a movie : Breakfast At Tiffany – The black Givenchy dress.

Colors you can die for: Black Fashion Tips for others: Dress for your body type!

“Sleek Eacape” : An everyday wear collection by jewellery designer Suhani Pittie

“Every day is a fashion show & world is your runway!”

Showing up to work or strolling in the park, every occasion needs style and jewels add life to these mundane moments to turn them into spectacles. Our latest collection ‘Sleek Escapes’ is an everyday wear range with jewels that steal you away from the everyday grind into the world of elegance in a blink of an eye.Designer jewellery collection

Featuring gracefully crafted motifs like bows and metal wrapped pearls, the ethos of the collection is soft yet smart, easy to wear but high on impact. With clean and minimal silhouettes, the pieces from the collection are comfortable for daily use and are great to travel with. Designed to be the ‘wear-anywhere’ accents, each jewel from the collection is the jewel-box staple for every woman getting ready to take on a new day. Available in various finishes like Gold, Rose Gold and Silver, the collection carries elegant drop earrings, stackable finger rings and refined layered necklaces, all right on trend for the sunny summer months.

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The collection is priced starting Rs.2000 to Rs.7500
Available at both our online store and at our Hyderabad Flagship store.

To buy the jewellery or to query Click Here

A Spring Wedding Jewellery collection “Sunshine Bride” by Suhani Pittie

There’s no better time to start a romantic adventure called ‘Wedding’ than on a lovely Spring day, with its clear blue skies, fresh smells of nature and a promise of a new beginning. A modern Spring Bride’s dream trousseau is an amalgamation of colour, sparkle, texture and liveliness. We at Suhani Pittie are making her dreams come true with our latest collection ‘Sunshine Bride’, a finely crafted edit of vibrant wedding jewels to make her big day even more exciting.

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Inspired by the warm & refreshing spring sun rays, the jewellery in the collection has an airy palette and a playful movement, making them comfortable to wear. Using precious stones like rubies and emeralds to mirror the springtime radiance and simplistic silhouettes to emphasise the contemporary outlook of the bride, the jewels spell bridal glamour with a fresh fashionable edge.

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Intricate necklaces for the traditional pheras, tastefully embellished ear cuffs for the Mehendi, dainty nose pins for the Engagement ceremony (or) unique maangtikas and anklets for the Sangeet party; the collection has something for every need of the bride and for any kind of a wedding ritual. Each piece in the collection can be described as versatile and vivacious just like the Spring Bride herself!

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The collection is priced starting Rs.2600 to Rs.35000

Contact or to know more about Suhani Pittie

Meet creative celebrity fashion designer Shilpa Reddy

Name : Shilpa Reddy

fashion designer

 Label : Shilpa Reddy Studio

Where is your store located :  Hyderabad

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Contact/Follow Me www.shilpareddystudio.com

 www.facebook.com/shilpareddyofficial/

www.instagram.com/shilpareddyofficial/?hl=en

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Describe your label with its Signature style : Shilpa Reddy finds her métier in understated glamour. Her muse, the modern empowered Indian women, is a blend of homegrown cultural roots as she is of global exposure. Shilpa Reddy’s label hence marries cultural foundation with modern interpretation.

Applying innovative techniques to cultural forms, reinventing cultural embellishment and embroideries, the label brings a new dimension to Indian bridal and trousseau wear. Sophisticated cuts, clean structure, premium fabrics, impeccable fit and finish are cornerstones of Shilpa Reddy’s designs.

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Who are your real customers : Someone who understands good fit and finish and values it.

What inspires you in design : I feel everything around us inspires us in some or the other way.

taapsee pannu fashion

Style Icon : Well I can’t pick one; I feel everyone is unique in their own.

Best Fashion Memory : Most definitely it has to be the show in Paris, on top of the Eiffel Tower, I think is the best moment till now.

Piece of fashion you wish you had introduced in this world : Making fitness fashionable.

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Your favorite shopping Place : Madison Avenue in New York to the Goa market flea.

Your favorite Brand/Designer and why : There are many designers I love and the uniqueness they bring to design and when it comes to brand I pick the one which portrays my personality.

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Which celebrity or person would you love to design someday : As a designer I love dressing up everyone. I find it challenging as well as exciting to dress people with different personality and different body type.

Favorite style from a movie : Jodha Akbar

 Colors you can die for : Every shade of Green.

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Fashion tip for others : Fashion for me is not following trends blindly but to learn how to pick what suits you the best and combining it in a way, which enhances your personality.

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Kaleido by Priyanka Munot

Your Name : Priyanka Munot
Label : Kaleido by Priyanka Munot

fashion designer

Where is your store located : Indore, Lg-4, Gold-arcade Building, New-Palasia

Contact/Follow Me : Instagram, Facebook

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Describe your label with its Signature style : Label Kaleido is a high-end
couture fashion label. Its design aesthetics are a interesting
juxtaposition of contrasting elements, mix&match of eclectic colours,
whimsical hand-embroidery and embellishments.
Contemporary Designs & Unconventional embellishments are
Kaleido’s Signature Style.

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Who are your real customers : Label Kaleido is for fashion followers who
wish to celebrate style and luxury. My clients are confident, have an
attitude and can carry an edge between exaggerated innovative
designs yet wearable sensuous. She knows her image and what she wants.

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What inspires you in design : Kaleido is inspired from “Kaleidoscope” &
all the beautiful forms, patterns & intricate details that it creates .
Mix-Match, quirky unconventional use of elements, colors & an edge
between feminity & boldness are some elements that inspires my
design sensibility.

Style Icon : Carrie- Bradshaw

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Best Fashion Memory : An edgy piece from Dark Romanticism that I
created in College. It was a leather two layered peplum skirt with
Skulls Studded on one layer and grunge metallic half zipper on
bottom layer. Paired with an Structured Corset pencil fit dress.

Piece of fashion you wish you have introduced in this world : Leather Jackets

Your Favorite Shopping Place: Designer label : Sheike from Australia 
Brands like : Chica booti. I am fond of accessories, so its definetly Lovisa, E-quip & Colette

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Your favorite Brands / Designers and why : Alexander Mcqueen : Because of his Dramatic Esthetics and how he pushed fashion to a different extreme. Delpozo : Attractive ColourStory and the quirky couture detailing Amit Agrawal / Gaurav Gupta : The Dichotomy between the bold edge and Indian feminity this both designers have in their Designing Style is so beautiful.

Which celebrity or person would you love to design someday : Miley Cyrus

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Favourite style from a movie : Samantha wores does power dressing with bold red and 80s shoulder pads, spiked like an armour .

Colors you can die for : My personal favorite is White but I love designing
with Fuschia pink, Scarlet Red, Wines and Plums

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Fashion Tips for others : Wear your personality, style according to your
image. Don’t run after big-brands and trends which are just currently in
fashion.