Describe your label with its Signature style : Anōme targets breaking the uniform rules. Weddings, post wedding dinners, meetings, there is no stage clothes you need for these important events. Anome’s signature style has to be the versatility. Every outfit of ours can be worn in two ways minimum, in short there is something attachable and detachable about most of our outfits!
Who are your real customers : Who don’t find the need to go cliché on every occasion!
What inspires you in design : Fabrication, the way any simple garment can be made into something complex and beautiful.
Style Icon : Leighton Meester
Best Fashion Memory : Coming from a non-design background, my best fashion memory has to be when my diary scribbling (rather call it graffiti), was identified as a prospective design.
Piece of fashion you wish you have introduced in this world : Has to be the architectural style of outfits. Illusioned pieces of art by Gaurav Gupta being one of them.
Your Favorite Shopping Place : Has to be the street markets around the world. You never know what can surprise you!
Your favorite Brands / Designers and why:
Shantanu & Nikhil- Contemporary and so against the so called trends.
Elie Saab- What calligraphy of fabrics.
Which celebrity or person would you love to design someday : Leighton Meester
Favourite style from a movie : All time classic- Carrie Bradshaw- SATC 2 not 1.
Colors you can die for : Orange, Lime green and did I mention royal purple?
Fashion Tips for others : Safe or Experimental, life is too short to wear boring clothes.
Describe your label with its Signature style : I KNOW’s designs are inspired by the unexpected. We look at fashion design as an art form and enjoy working with different fabrics, style lines and concepts. A tapestry of varied cultural references infused with urbane existence plays a key role in our collections with which we have combined natural affinity to line and shape. Working on drafts we have used synthesis of self-developed pattern making techniques to create distinct silhouettes. The challenge of harmonizing a line based design philosophy with the curves of the body is a constant in all our collections.
Who are your real customers : I Know is a lifestyle brand, which caters to every man’s and woman’s fashion need. So our real customers are out there who are ready to experiment with their daily style and leave a mark of their presence in their own society. We at I Know update ourselves with every fashion, trend and color forecast and try to incorporate them in our collection to deliver the latest fashion to our customers. But what inspires us the most is the willingness of the customers to adapt to the fashion. At times, we think some trend would not work in Indian society but it is a delight to the eyes when we see people carrying it so well.
Style Icon : Every person be it a movie celebrity, blogger, stylist, designer or any active social person who carries fashion the way it demands is a style icon for us. It could be a facebook friend too.
Best Fashion Memory : Best fashion memory was to walk the Lakme Fashion Week ramp as the Gen-Next Designer.
Piece of fashion you wish you have introduced in this world : Denims.
Your Favorite Shopping Place : Today world is on the web. Every fad hits the online market much before the offline stores. So I personally shop a lot online.
Which celebrity or person would you love to design someday : Malaika Arora Khan just for the fact that she can dare to carry anything and Kareena Kapoor Khan for the fact that she looks the best in everything that she wears.
Favourite style from a movie : Can’t think of any favorites.
Describe your label with its Signature style : Co-founded by designer friends Karan Berry and Leon Vaz, Karleo was an idea that came from the likeness in their design sensibilities and the synchrony that they found between their work, when working together on certain projects. They both had the idea of combining the rich aesthetics of Indian culture with a western approach to design. And that led to creating pieces that offered an Indian clientele the same quality and design standards that are upheld by leading international couture labels.
With the idea of creating outfits for special occasions, the design philosophy at Karleo is that of contrasts—taking simple pieces of clothing or elements from our day-to-day lives and lending them an exclusive definition through rich textures, embroidery and detailing of various kinds. Drawing inspiration from things that are taken for granted, Karelo’s designs reflect a renewed perspective. The garments juxtapose opposing elements, seamlessly blended to create a kind of harmony that liberates them from the confines of the obvious.
At Karleo, trends are not followed blindly. Each garment has a personality of its own, which draws heavily from the personality of its wearer. Karleo’s clients are treated as a part of the creation process. Their ideas and personal vision for outfits for their special occasions are as important to the designers as the quality of the craftsmanship that constructs the outfits.
Karleo is a brand that gives you couture and ready-to-wear garments made with the same attention to detail as any red-carpet gown worn by a celebrity and it is that very attention to detail that is carried forward and observed in the service that the brand provides to each of its customers.
Who are your real customers : Couture and ready-to-wear western eveningwear for women of ages 16 to 60, who desire a special outfit for a special occasion like a wedding or red-carpet event
▪ Garments that reflect the personality of the wearer, with a wide range of silhouettes and detailing that is intricate and exclusive.
What inspires you in design : Karleo is a brand that gives you couture and ready-to-wear garments made with the same attention to detail as any red-carpet gown worn by a celebrity and it is that very attention to detail that is carried forward and observed in the service that the brand provides to each of its customers.
Style Icon : Sonam Kapoor
Piece of fashion you wish you have introduced in this world : Corsets
Your Favorite Shopping Place : Beirut
Your favorite Brands / Designers and why : Sabyasachi because he is original
Which celebrity or person would you love to design someday : Sonam Kapoor
Favourite style from a movie : Gowns
Colors you can die for : Slate and White
Fashion Tips for others : Don’t be afraid to try new things
Tell us about yourself :My name is Chanel Joan Elkayam. I am 19 years old and own the womenswear label called Chanel Joan Elkayam – CJE. I am currently a Womenswear first year BA student at Central Saint Martins – University Of The Arts London (The worlds leading university for fashion). I am based in both London and Manchester (UK) however my collections are sold globally.
Tell us about your label and what actually led you to start your own label : My interest in fashion began at a very early age. My mother says that as a baby I was fascinated by materials. Over the years I was self taught in making clothes.
I always wanted to have my own label and I thought that I needed to wait until I achieve a degree in fashion design. However, my mum encouraged me and told me that there was no need to wait for a formal education and I could start whenever I felt ready. When I was 16 years old I launched my own label and first collection.
My first collection was showcased in Manchester, where I received positive feedback from the public, press and media.
Shortly after that I was invited to showcase a collection in Manchester Fashion Week where I received a standing ovation from the entire audience.
Later in the year I was awarded The Young Designer Of The Year UK 2015.
This lead to a further invitation from Paris Fashion Week.
My “Femme Royale” AW16 collection was first shown in Paris Fashion Week, March 2016. This collection was inspired by royalty from the 1800’s.
At the time I was 18 years old and that made me the youngest designer in fashion history to have showcased a collection at Paris Fashion Week.
I was recently invited to showcase a collection in New York Fashion Week, this meant that I was again the youngest designer in fashion history to showcase in New York Fashion Week.
My SS17 collection is called “Solo flight” which was inspired by Edna Gardner Whyte’s quote: ““Just watch, all of you. I’ll show you what a woman can do… I’ll go across the country; I’ll race to the Moon… I’ll never look back.”
During New York Fashion Week, I was awarded the International Designer Of The Year 2016 by the New York Fashion Awards. I was told that I was nominated for this award by prestigious fashion industry professionals. I am greatly appreciating their recognition of my work.
Who are your customers :My label is aimed to empower women of all ages and tastes. My customer is the modern woman who is sophisticated, time-less and elegant.
Describe your label and its signature style : Looking through my mother’s wardrobe as a child unearthed my ideas of inventive cuts, clean lines, slender silhouettes and sensual fabrics that today have contributed to my signature wearable-couture aesthetic.
I create bold, elegant clothing for the sophisticated modern woman. I choose the fabrics in order to create a sense of movement and fluidity throughout my collections, punctuated by structural tailoring that evoke an element of power, seduction and elegance outside of the traditionally masculine context with pleats, embellishments and slit sleeves. I embroider and embellish my designs by hand using Swarovski crystals and Swarovski beads.
Who are your style icons : My style icons at the moment would be Angelina Jolie, Kate Middleton and Emma Watson. They are elegant, sophisticated and powerful women which I wish to dress one day in the near future.
What is your advice for others : To keep following your dreams! There is no such thing as “impossible”. When you really want something, you can make it happen. Don’t think out of the box, just think that there is no box!
image sources : Agatha Tomaszewska, Seks Wilson, Lisa Gee, Georgina Martins, Emma Carney, Charles Davis
Describe your label with its Signature style : Earth hues is all about nature and simplicity and just one of a kind.
Who are your real customers : Everybody who loves nature and want to feel close to it and who appreciate and love naturally dyed clothing and accessories.
What inspires you in design : The beauty of nature in my surroundings in their raw, purest and untouched form inspires me. I find spiritual bliss in nature and that is what that keeps me dedicated towards my work. Each piece I make is an exploration of color, design, technique and texture and is just one of its kind.
Style Icon : Audrey Hepburn… A stunning dark hair beauty with a radiant smile and her affinity for delicate and feminine gowns. She could carry anything beautifully.
Best Fashion Memory : Being acknowledged and appreciated by people for my concept of using natural dyes and going organic..
Piece of fashion you wish you have introduced in this world : Scarves because I feel that’s the best accessory to complement any outfit.
Your Favorite Shopping Place : Anywhere and everywhere where I can find my kind of style or anything creative and interesting which appeals me.
Your favorite Brands / Designers and why : Sabyasachi Mukherjee because his designs are traditional, elegant and timeless.
Which celebrity or person would you love to design someday : I would love to style everybody who is not restrictive and stubborn.
Favorite style from a movie : I still remember that iconic scene from the movie “And God Created Woman” where Brigitte Bardot dances proactively in a high split skirt. She looked so confident and comfortable.
Colors you can die for : All natural colors. I just love their essence.
Fashion Tips for others : Feel Free. Feel loved. Be Natural. Be Yourself.