Divya Sheth is a studio producing pieces of wearable art with a distinct flavour of avant- garde. Patrons would be made aware of the beauty, story and ideology of the garments they would be investing into. They would want to continue to work extensively in an ethical and sustainable environment where the weavers, craftsmen, tailors and patrons are in sync with the concept of the brand and are conscious of it’s benefits to them and society. In the longer run, the label envisions a once a year collection that is strongly based on a concept and remains true to it and not to cyclical trends & forecasts. Divya has several prestigious awards in her kitty. She has won “Elle Graduates 2018” award in Modern Indian Wear category & also “Gen Next” at Lakme Fashion Week 2014. Divya is one of the most sought after designer among Bollywood celebs as well. Lets know more about the designer & her love for fashion.
Your Name : Divya Sheth
Label : DIVYA SHETH
Where is your store located : We are soon opening a store in Kolkata
Describe your label with its Signature style : Its art inspired and artisanal fashion label. Natural dyes’ colour palette, amalgam of Indian textiles is prominent in my collections.
Who are your real customers : My real customers are environmentally conscious, bold, bored of bling, interested in organic, art inspired, and evolved consumers who buy to feel not just flaunt.
What inspires you in design : Books, museums, art fairs, travel, history, movies, meetings with my clients and current environmental issues all have a part to play.
Style Icon : HRH Maharani Gayatri Devi Ji and Emma Watson
Best Fashion Memory : Still to carve out my best fashion memory, but the journey so far has been etched as a beautiful one.
Piece of fashion you wish you have introduced in this world : We’re working on a range of “KURMONO’S” that are a trance between the Indian kurta and Japanese kimonos.
Your Favorite Shopping Place : Internet, flea markets in London and Kyoto, Japan. I buy very less, I mostly make what I need.
Your favorite Brands / Designers and why : Junya Watanabe, Comme des Garçons, Stella McCartney, Anamika Khanna and Sabyasachi for their individual style, experimentation, and love of art and detail.
Which celebrity or person would you love to design someday : Mr. Narendra Modi, Oprah and Michelle Obama.
Favourite style from a movie : Movies do inspire, Marilyn Monroe in Seven year itch is unforgettable.
Colors you can die for : Indigo
Fashion Tips for others : Fashion is very personal.